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Mavericks Wealth Team · 22 June 2026 · 8 min read
"I'll buy term insurance once I have kids" or "once I turn 35" is one of the most common financial decisions Indians make by simply not making it. It feels harmless in the moment, because nothing bad has happened yet. The cost of that delay is more concrete than it feels.
Term insurance pricing is built almost entirely around two variables: your age at purchase and your health status at purchase. Both of these get worse, not better, as you wait. A healthy 30-year-old buying a ₹1 crore term cover might pay somewhere in the range of ₹700-1,000 a month. The same cover bought at 40 can cost meaningfully more — often 60-80% higher — purely because of the age difference, before any change in health is even considered.
And health is the bigger risk in the delay. At 30, most people qualify for standard rates without much medical scrutiny. By 40, a decade of sedentary work, stress, and lifestyle changes means a meaningfully higher share of applicants get rated with a premium loading, or in some cases declined outright, for conditions that either didn't exist or hadn't yet been diagnosed a decade earlier — high blood pressure, borderline diabetes, thyroid conditions, and similar common diagnoses that surface with age and routine checkups.
Here's the part that rarely gets said plainly: term insurance is the one financial product where being declined is a real, permanent possibility — not just a matter of paying more. A serious diagnosis between your 30s and 40s doesn't just raise your premium; in many cases, it removes term insurance from the table for that condition entirely, or forces you into a much smaller list of insurers willing to cover you, often at a substantial premium loading. The window to buy cheap, straightforward, healthy-life-rate term insurance is open right now for most people in their late 20s and 30s — and it is not guaranteed to still be open in 10 years, regardless of how careful you are.
Consider a 32-year-old with a spouse, a 2-year-old, and a home loan of ₹60 lakh, earning ₹15 lakh a year. Without adequate term cover, the family's financial reality if something happened to the primary earner would involve the home loan (often with no matching insurance either), ongoing living expenses, and the child's future education costs — all needing to be met from whatever savings exist, typically far short of what 15-20 years of that income would have provided.
A ₹1.5-2 crore term cover for that same person, bought at 32 in good health, might cost somewhere around ₹1,200-1,800 a month — roughly the cost of a couple of dinners out, in exchange for removing the single largest financial risk most families carry: the primary earner's income simply stopping. The premium delayed by a decade of "I'll get to it" isn't really saved money — it's a gap where the actual risk (a health event, an accident, anything unpredictable) sat completely uninsured the entire time.
Term insurance is unusual among financial products because doing it right feels like doing nothing — you pay every year and, if nothing happens, you get no visible return, no maturity bonus, no statement showing growth. That absence of positive reinforcement is exactly why it's so easy to deprioritise compared to a SIP or an FD, where the number visibly grows and rewards the decision to invest. But the entire value of term insurance is realised in the scenario where things go wrong — which is precisely the scenario you can't schedule around.
If you don't have term cover and you have dependents or debt, the honest move is to get quotes now, while your age and health work in your favour, rather than waiting for a "better" moment that has no real financial logic behind it. If you already have some cover, check whether the sum assured still reflects your current income and liabilities — cover bought at 25 is often badly undersized for the life you're living at 35.
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